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This day in search marketing history: March 7
Google adds landing page load time to Quality Score
In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time.Google said they did this for two reasons: First, ...What is SEM – Search Engine Marketing?
SEM stands for "search engine marketing." It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engin...
Google February 2023 product reviews update is finished rolling out
Google has confirmed that the February 2023 product reviews update is now finished rolling out. This update announced on February 21, 2023, has officially completed rolling out over a 14-day period.
TikTok introduces a “Series” feature enabling creators to sell premium episodes
TikTok is now looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly to viewers.How it works. The new feature, which is still in...
Microsoft makes Outlook for Mac free, no Office or Microsoft 365 required [Updated]
Update, 4:36pm: Microsoft has updated its post to indicate that the "ground up" redesign coming for the Mac version of Outlook will continue to be a "native Mac app," and not a "Progr...
Moderna CEO says private investors funded COVID vaccine--not billions from gov't
Moderna CEO Stephane Bancel on Monday pushed back on criticism of the company's plans to raise the price of its mRNA-based COVID-19 vaccines by 400 percent, arguing that the billions of dollars in fed...
Code-free custom conversion, and 5 other new Microsoft Ads updates
Microsoft has just announced six new updates for March. Let's dive in. What's new. Code-free custom conversion setup wizardUET tags with deletion optionCustom combinationsMultimedia A...
The Mozbot Mashup: Roger Explores the World of Generative AI Imagery
The Mozbot Mashup: Roger Explores the World of Generative AI Imagery
AI image generation has taken big leaps forward in the last year. It's fun to play with. It's ...I forgot how good the Apple Watch Ultra's GPS is until I tried track detection
When the Apple Watch Ultra arrived last year, multiband GPS was one of its standout features, meant to entice outdoor athletes who love poring over route maps. And while I love hyper-accurate maps as ...
Threat actors are using advanced malware to backdoor business-grade routers
Researchers have uncovered advanced malware that's turning business-grade routers into attacker-controlled listening posts that can sniff email and steal files in an ongoing campaign hitting North and...
Hospital's water purification system stripped out chlorine, killing 3 patients
Water purification systems installed in two ice machines in a Boston hospital were supposed to make the water taste and smell better for patients on a surgery floor--but it ended up killing three of t...
These juvenile snapping shrimp have the fastest claws in the sea
The snapping shrimp, aka the pistol shrimp, is one of the loudest creatures in the ocean, thanks to the snaps produced by its whip-fast claws. And juvenile snapping shrimp are even faster than their f...
Darktrace's plan to protect critical infrastructure: think like an attacker
Cyber attacks on critical infrastructure have become a growing concern since war broke out in Ukraine.After the 2014 annexation of Crimea, a sustained barrage by Russian-linked groups pummelled infras...
E-E-A-T Is the New E-A-T. What the New “E” Means forSEO
So according to Google, some types of content need to be produced with firsthand experience to be trustworthy. Here's what that means for SEO.
Is E-E-A-T a ranking signal?
No, at least not dire...‘Link in bio’ platforms: Which is best for SEO?
With the popularity of social media came the rise of "link in bio" tools which allow users to create a landing page featuring multiple links they want to share with their audience.Initially designed t...
All the streaming boxes suck now
Streaming boxes had so much potential. They were going to reinvent the cable box for the internet age and make it easier for users to find and organize and watch everything available in this era of in...
Google featured snippets gain blue highlighted text
Google seems to have rolled out a new blue highlight feature for some featured snippets in the Google Search results. Google may highlight specific text that is important in answering your query, dire...
A small API change broke Twitter services for an hour (now fixed)
Twitter services are currently not fully working right now, the issue started at about 11:50 am ET on March 6, 2023. The issues include clicking on links on tweets, to loading images, to logging into ...