Articles
Yelp unveils 3 new features to transform user experience and boost engagement
Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. The features are:Yelp Guaranteed. A satisfaction guarantee program design...
A must-read Guide for DTC Marketers
[photo1]With the rise of ecommerce, consumers now have more choices than ever before and expect seamless and personalized experiences from the brands they interact with. D2C businesses must rely on di...
How to Get Bard to Show Your Local Business: Advice from the Source
How to Get Bard to Show Your Local Business: Advice from the Source
The author&'s views are entirely their own (excluding the unlikely event of hypnosis) and may n...Instagram launched Reminder ads and initiates testing for Search Result Ads
Instagram unveiled two new ad products to offer businesses additional avenues for discovery and increased visibility - Reminder Ads and Search Result Ads.Reminder Ads. Instagram colla...
Microsoft aims to reduce "tedious" business tasks with new AI tools
On Monday, Microsoft bundled ChatGPT-style AI technology into its Power Platform developer tool and Dynamics 365, Reuters reports. Affected tools include Power Virtual Agent and AI Builder, both of wh...
EUR7.5M EU scheme aims to help Ukrainian SMEs benefit from the single market
The European Commission has launched a new EUR7.5 million grant scheme to help Ukrainian SMEs integrate and benefit from the single market.The so-called ReadyForEU scheme comprises two calls for propo...
To compete with Silicon Valley, European startups need their own Nasdaq
Why can't European tech companies compete with Silicon Valley giants? It's a perennial conundrum for the continent's IT leaders -- and one that Phill Robinson is trying to solve.After a globetrotting ...
Local search in 2023: Key trends and tactics for marketers
Local is no longer just about listings, but omnichannel experience and engagement.Today's consumers want a personalized experience and engagement with local businesses through digital storefronts.To g...
Instagram is ending its live shopping feature in March
Meta's "year of efficiency" is kicking off with killing the livestream shopping business on Instagram. Effective March 16, 2023, users will no longer be able to tag products while live streaming. The ...
Apple Business Connect: Your guide to getting started
Apple recently launched Business Connect to enable businesses to easily claim and optimize their Apple Maps locations. Getting started as a single or multi-location business only takes a few minutes. ...
6 ways EU startups can cut spending during the recession
With a global recession impending, Europe's startups are feeling the pressure. Investment opportunities are dwindling and customer acquisition is getting harder. So what can startups do to survive dur...
TikTok has launched an in-app ecommerce feature
In addition to its most recent shopping features, TikTok has just launched TikTok Shop, where users can now make purchases directly through the app.
Availability. TikTok officially...
Google is getting rid of similar audiences segments
Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video...
Beginner's Guide to Google Business Profiles: What Are They, How To Use Them, and Why
Beginner's Guide to Google Business Profiles: What Are They, How To Use Them, and Why
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not alwa...
Facebook has rolled out a new Pages experience
Facebook has rolled out a new Pages experience they say is ideal for small and medium-sized businesses to build connections with customers and other businesses.
The new Pages layout.
Where Can You Go to Learn Local SEO?
Where Can You Go to Learn Local SEO?
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
[photo1]Image cre...
New searchable Instagram map gives visibility to local businesses
A searchable Intstagram map was introduced today by Meta CEO Mark Zuckerberg via an Instagram Story.
This new map helps users discover popular local businesses and filter by categories, such as re...
Snapchat now offers Dynamic Ads for Travel
Snapchat has released an easy and automated way for businesses to reach travelers. The new product is called Dynamic Ads for Travel.
The new ad features. According to Snapchat's an...
New Yelp feature: Request a Call
Yelp has added a new Request a Call feature to help service businesses more easily connect with potential clients. Users can specify a preferred call-back time. It's then up to businesses to either co...