[photo1]The "New Business Guide to Google Reviews" by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search.This comprehensive g...
"We're at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions...""We are at 530,000 monthly organic traffic, but our growth has become stagnant and we're u...
[photo1]With Google dominating the search engine market share, it's no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized bus...
[photo1]The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With mark...
While many SEO practitioners will smirk at the term "E-E-A-T" and immediately theink about what's for lunch, they aren't necessarily wrong. To achieve E-E-A-T, various crucial "ingredients" must seaml...
It looks like the Twitter experience is about to change for nearly everybody on the platform--even those who buy into CEO Elon Musk's Twitter Blue subscription service.On Monday, Musk tweeted that aft...
I had a financial accounting professor back in college who refused to give an "A" on an exam, even if you got all the answers right if the way you got to the answer did not align with her methodology....
SEM stands for "search engine marketing." It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engin...
The Biden administration on Thursday pushed for new mandatory regulations and liabilities to be imposed on software makers and service providers in an attempt to shift the burden of defending US cyber...
We're no longer in that phase where everyone was saying, "Video is blowing up."Nope. Video has blown up, and it's here. It's there. It's everywhere.These days, audiences expect and de...
For tech startups, the most valuable assets are often invisible. While businesses were traditionally built on physical resources, the contemporary economy is increasingly driven by intangibles. The c...
Google has been encouraging advertisers to use its network of approved resellers more frequently in recent years.
This strategy helps Google reduce expenses for advertising services and positions t...
You might have detected a great opportunity based on a fair amount of traffic to your site from a specific country. Perhaps a PR campaign went viral, and now users worldwide look for your product, cre...
While we may all have goals when we start producing content, it can be easy to stray away from them or stop tracking them over time.
As your website grows, it's recommended you run a content audit...
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Digital content creation and management seem to be more complex than ever. Workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy conce...
With just a few strategic pieces in place, content marketing can work outrageously well.
Businesses that blog generate 67% more leads than businesses that don't blog.
They also get 55% more webs...
Ever since bidding by device uniquely became available (sometime between 2005-2011), I've been an avid advocate of separating PPC campaigns by device. (Well, except for tablets, because no one really ...
Content marketing is - you guessed it - a type of marketing strategy.
But what differentiates it from the other marketing types you may be familiar with?
For one thing, think of it as the polar ...
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30-second summary:
Has it become nearly impossible to cut through the noise of six million apps in app stores?
For app marketing to be effective, it has to take into consideration th...