[photo1]In the world of content creation and customer experience, AI's ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still ...
"We're at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions...""We are at 530,000 monthly organic traffic, but our growth has become stagnant and we're u...
Anyone who has ever measured something twice, like the width of a doorway, and gotten two different answers knows how annoying it can be. Now imagine you're a physicist, and what you're measuring tell...
Internal and external links are essential topics every SEO must learn. Links send users to external sites or can be used internally to keep people on your site and help search engines find more of you...
If you're a business training a large language model (LLM) AI and want it to learn from the u/420NarutoConspiracy subreddit, you'll soon have to pay for that.Steve Huffman, founder and CEO of social n...
Today, the US Department of Energy published a notice of proposed rulemaking that would change the way the government calculates the energy efficiency of electric vehicles. If adopted, the changes wil...
The Inflation Reduction Act (IRA) has some car troubles. One of President Joe Biden's major initiatives, the law was intended to foster activities that are both good for the economy and green. As such...
In HBO's The Last of Us, it's spore-spreading mutants rather than flesh-eating zombies that plague the survivors fighting desperately to stay alive in an apocalyptic future. But uninfected humans do h...
While long-form content is the gold standard in content marketing, that doesn't mean you should ignore or overlook short-form content.There's a time and a place for both types. In general, short-form ...
For tech startups, the most valuable assets are often invisible. While businesses were traditionally built on physical resources, the contemporary economy is increasingly driven by intangibles. The c...
More than agencies or freelancers, in-house ecommerce marketing teams tend to have more access to data, making them the perfect intermediary between that data and the campaigns they manage.
Accurat...
There are many questions about content length in SEO and what ranks the best.
While Google says there's no specific word count they recommend, some studies have shown that long-form content tends ...
Risk-taking is part of any marketer's job. No strategy is guaranteed to work.
I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from hom...
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In this in-depth report, Shopper Approved covers the many forms of USC and its benefits, the various tools to generate and distribute UGC, and how it works to improve online visibility in ...
In 4 smarter ways to measure SEO effectiveness, I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each t...
Google has announced the public beta for the Display & Video 360 v2 API. Additionally, they also announced the extension of the DV360 API Developer Survey through the end of September to gather more c...
SEO and content are both powerful on their own.
But it's the combination of the two where you see the best results.
It isn't just optimizing your content for search but instead, taking a differe...
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In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initia...
You've optimised your homepage, products and articles - but still aren't hitting your SEO KPIs.
Why could this be happening?
Chances are your site taxonomy is holding you back.
What is site t...